I am a UX leader, product strategist, and design thinker with deep expertise in web, mobile, and B2B/B2E solutions. With a strong foundation in cognitive psychology and human-computer interaction (MSc, University of Basel), I bridge the gap between human behavior, technology, and business to create intuitive, scalable, and impactful digital experiences.

My passion lies in transforming complexity into clarity, crafting elegant, high-performing solutions that drive business success and user satisfaction. I thrive at the intersection of strategy, innovation, and execution, ensuring that ideas are not just envisioned but implemented with precision and impact.

Since 2016, I have been shaping digital transformation at Zühlke Engineering AG Switzerland, collaborating with clients across industries to design and deliver efficient, beautiful, and future-proof systems. My work extends beyond execution—I align stakeholders, define long-term UX visions, and drive product strategies that lead to measurable success.