U-BLOX redesign

u-blox, a Swiss company specializing in wireless semiconductors and modules for consumer, automotive, and industrial markets, launched a new website in the summer of 2015. The goal was to enhance user experience across the site. Zühlke supported u-blox in optimizing key sections and ensuring usability, offering UX expertise throughout the process.

Key Responsibilities:

• Producing specifications and wireframes for key sections (e.g., Sales Network and Offices).

• Conducting usability testing and expert reviews of major features (e.g., Product Selector and Support Section).

• Providing optimization suggestions post-launch.

• Monitoring and implementing continuous UX improvements.

Methods & Technologies Used:

• User-Centered Design (UCD) principles for usability and accessibility.

• Wireframing and prototyping to visualize user flows.

• Usability testing to ensure intuitive navigation and user satisfaction.

• Post-release monitoring to identify opportunities for optimization.

Conclusion:

By applying User-Centered Design (UCD) principles, the project ensured an intuitive and efficient user experience across u-blox’s website. Our strategic UX expertise contributed to a seamless digital experience, driving user satisfaction and supporting the company’s ongoing success.